Relationship Creation among International Private Enterprises: The Case of Nigeria and Asia
1Ogboru Justinah and 2Edafe Joel
1Department of Home Economics, Adeyemi College of Education, Ondo State, Nigeria.
2Department of Economics, Adeyemi College of Education, Ondo State, Nigeria.
E-mail: ogboru2020@yahoo.com, edafejoelo@yahoo.com
ABSTRACT
In this study, the dynamics in relationship creation by medium scale businesses in Nigeria and Asia was examined. Both statistical and econometric tools were employed to determine the extent and pattern of this relationship. The research revealed a number of important general findings in each of the broad areas of business-customer strategy and internationalization being investigated, but also identified a number of interesting differences in response between Nigerian-owned and Asian-owned firms operating in Nigeria. It appears that private small enterprises’ international relation is not a one-off autonomous action but a real process, permanently calling upon external resources.