EFFECT OF CHANGE MANAGEMENT ON ORGANIZATIONAL PERFORMANCES OF NIGERIAN TELECOMMUNICATION, A STUDY OF AIRTEL OF NIGERIA
Agbo Melletus Uche Chukwu
Department of Business Administration
Michael Okpara University of Agriculture Umudike, Abia
Email: agbomelletus@yahoo.com
ABSTRACT
The rate of competition in the telecommunication industry in Nigeria is
moving at a leap frog basis due to changes in technology, product and services,
customer taste among others. This has made change management experts to
emphasize on the importance of establishing organizations readiness for change
and have crafted various strategies for creating it because successful
management of change is crucial to any organization to survive in the present
highly competitive and continuously evolving business environment. Change
management is a planned loom for the transition of individuals, groups and
organizations from existing state to a required future state. Thus, managing a
change process is as important as change itself This study therefore examine
empirically change management and its effects on organizational performance of
Nigerian telecoms industries. In conducting this study, a total of 300 staffs
of Airtel were randomly selected from a staff population of 1000. Three
hypotheses were advanced to guide the study and data collected for the study
were analyzed using One-way Analysis of Variance. The result revealed that
changes in technology has a significant effect on performance and that changes
in customer taste has a significant effect on customer’s patronage. The result
also shows that changes in management via leadership has a significant effect
one employee’s performance. Based on the findings of the study, recommendations
were made that telecoms industries in Nigeria should be pro-active to changes
in such a competitive environment so as to experience smooth implementation of
such changes. The study therefore concludes that nothing remains still in the
world of business as change is the only thing that is constant. Change managers
should therefore successfully manage the human side of change in order to avoid
resistance to change using the appropriate change strategies, thus, enhancing
overall performance of the industry.
Keywords: Change Managements, Effects, Changes in Technology, Customers Taste, Change
Implementation and Performance.