ENHANCING ORGANIZATIONAL PERFORMANCE THROUGH EFFECTIVE COMMUNICATION

Okuu Kalu Okwuagwu¹, Grace Chinonye Nnoje², Anne Nwannennaya Onoh³, and Patience Chidinma Ikpezie⁴

^1,2,3and4. Department of Management,

Abia State University, Uturu, Nigeria

Email: okwuagwukalu@gmail.com

ABSTRACT

The research is on “Enhancing organizational performance through effective communication, a study of selected commercial banks in Abia State, Nigeria”. Data were collected from both primary and secondary sources. The sample size of 80 respondents was statistically derived from a population of 100.  Data collected were analyzed by use of percentage and table (descriptive statistics) and the three hypotheses were tested using spearman rank correlation with the aid of SPSS statistical tool. Based on the analysis, the study found that communication has a significant effect on the performance of an organization. Communication breakdown negatively affects the performance of organizations. Effective communication creates mutual understanding between management and workers which helps in building genuine relationship among both parties in the organization.  Based on the findings the researcher recommends among others that managers and employees should be trained in communication skill as it increases the effectiveness. For effectiveness, room should be given for suggestions. A comprehensive feedback system of communication should be adopted in both private and public sector organizations in Nigeria.      

Keywords: Effective Communication, Communication Barriers, Organizational Performance, Feedback, Communication Skills, Communication Techniques.