EFFECTS OF ENTREPRENEURIAL MANAGEMENT ON BUSINESS SURVIVAL IN NIGERIA (A CASE STUDY OF SHOP RITE ENTERPRISE, ALONG ALAGBAKA AT AKURE IN ONDO STATE, NIGERIA).

Akinseye Ezekiel Morakinyo& Ajanaku Emmanuel Ademola

Department of Business Administration, Kings University, Ode-Omu, Osun State

Department of Accounting, Joseph Ayo Babalola University, Ikeji-Arakeji, Osun State

Email:akinseye.e@yahoo.com, ajibest2001@yahoo.com

ABSTRACT

The study examines the Effect of Entrepreneurial Management on Business survival in Nigeria. The research questions that guided the study were: What are the characteristics of an entrepreneur management? What is the relationship between entrepreneurship management characteristics and business survival? What are the challenges militating against entrepreneurs in the performance of their business? A survey method was used for this study. The population of the entire business entrepreneur in Shop Rite,  Alagbaka, Akure, Ondo State. Out of many people 50 persons were selected as the sample size. A questionnaire developed in five Likert scale was used to obtain data. Mean scores was used to analyze the data obtained from the field. The result of the analysis indicates that entrepreneurial characteristics in an entrepreneur facilitate effective management and creativity required to survive in the competitive business world today. The characteristics of an entrepreneur are basically risk taking, creativity, goal oriented and need for achievement, strong leadership quality and forecasting in to the future enhances the performance of an entrepreneur. In spite of this, entrepreneurship in Akure, Ondo State is constraint with problems arising from inability to access loan, poor infrastructural facilities as well as in conducive environment sequel to political crisis,

Keywords: Effects, Entrepreneurial Characteristics, Business Survival, Shop Rite Enterprise.